FAQs 43. Business Model and Revenue Streams

What is the core business model of Veg Roof?

Veg Roof follows a Direct-to-Consumer (D2C) model via its website and WhatsApp, along with a growing B2B model through real estate tie-ups, franchises, and bulk institutional sales.

What are the primary sources of revenue for Veg Roof?

1. Sale of vertical vegetable towers (Regular, Leafy, Hybrid)

2. Gardening services (installation, monthly visits)

3. Accessories and kits (tools, seeds, soil media)

4. Franchise and dealership models

5. Training programs and workshops

6. B2B projects via builders and architects (Veg Roof Homes)

Does Veg Roof also earn through digital channels?

Yes. A significant part of our revenue is driven by WhatsApp Business sales, online workshops, and affiliate partnerships with gardening tools and content platforms.

Is Veg Roof a seasonal or year-round business?

It is a year-round business. While certain crops are seasonal, interest in urban farming, terrace gardening, and eco-living keeps demand steady across the year.

Do you have any recurring revenue model?

Yes. We generate recurring revenue through:

Monthly garden care plans

Subscription-based seed kits

WhatsApp-based learning communities

Add-on product sales post-installation

What are the future monetisation streams?

Gardening app-based advisory subscriptions

Branded collaborations for organic products

Content licensing and school partnerships

Carbon credits & sustainability-linked income