FAQs 50. Financial Transparency and Performance Metrics

FAQs 50. Financial Transparency and Performance Metrics



Does Veg Roof maintain transparent financial records?
Yes. As part of our commitment to responsible governance, we maintain detailed, audited accounts, and regularly update key stakeholders—including investors and partners—on our financial health and performance metrics.

What are the key performance indicators (KPIs) you track?

Daily lead generation and conversion rate

Sales per product category (Regular, Leafy, Hybrid towers)

Customer lifetime value (LTV)

Monthly recurring revenue (MRR) from subscriptions and services

Service fulfillment timelines and customer satisfaction (CSAT)

Geographical sales spread


How often do you report your financial performance to investors?
We share monthly updates, with detailed quarterly performance reports including cash flow, profit margins, inventory movement, and marketing ROI.

Do you use any financial management software or tools?
Yes. We use tools like Zoho Books and Google Data Studio dashboards for real-time reporting, billing, and performance analytics.

Is Veg Roof currently profitable?
We are approaching break-even stage, with strong unit economics. Certain verticals like installation services and subscriptions are already profitable. The infusion of strategic capital is being used to scale fast while maintaining margins.

How do you ensure investor trust and alignment?
Through:

Transparent cap table and equity structure

Clear roles and board reporting

Legal agreements aligned with company vision

Regular strategic review meetings


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